What Is Brand Positioning? Definition, Example, and Why It

What Is Brand Positioning? Definition, Example, and Why It  brand positioning  Brand positioning is the unique space a brand occupies in the brains of the customers. It makes customers view a specific brand in a unique way.  brand positioning  strong, compelling and differentiated brand position establishes authentic connections and builds brand affinity internally and externally.

positioning Brand positioning is about owning a unique position in the mind of the target consumer, and it's an articulation of what you want your brand to be to consumers. Your brand positioning is all about managing your image and reputation. It's essential to position yourself in the market in a way that makes people like and

How to create a brand positioning strategy in 6 steps · 1. Understand your current brand positioning · 2. Identify your petitors · 3. Create Brand positioning is the process of differentiating your brand from competitors in the market, finding a niche for your brand and